Case Study 5


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Branding and marketing collateral

Mathemax has approximately 20 staff working in promotions in shopping centres, sales, administration and telemarketing. They required the development of a corporate brand for use in their marketing collateral and for internal paperwork. The aim was to develop a sense of company culture and community within the organisation, and to give the Sales Team adequate collateral for potential customers post meeting.

Apart from the development of two logos, the collateral required included letterhead, staff ID tags, office signage, customer forms, certificates, website as well as display banners for their shopping centre displays.

All of the Mathemax collateral is bright, engaging to attract the target K-12 audience. It appeals to both the younger and teenage audience groups.

The Mathemax staff now have a consistent look and format for all of their forms, letterheads, banners, certificates and ID badges. These are now not only easier to use and reflect a more professional product to the customer – assisting in more sales, but the consistent company image has also given the staff a sense of belonging to a unified company.

Designed and developed for: Print

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